According to recent research the average person in the UK goes over five days without eating fruit, so it’s no surprise that 88% of people believe they should be eating more healthily.*
Given the importance of maintaining our immune health, particularly at this time of year, and with many of us seeking a return to our normal energy levels, it seems we are overlooking the benefits of fruit.
Fresh fruit is packed full of essential vitamins and minerals such as folate, vitamins A, C and E, magnesium and zinc to name just a few. These micronutrients help us to stay energised, provide essential support for our immune system, bone and eye health plus much more.
Given the importance of maintaining our immune health, particularly at this time of year, it seems many of us are overlooking the benefits of fruit
Dr Max Gowland PhD, Chief Scientific Officer at FutureYou Cambridge, says ‘We all know it’s crucial for our overall health and wellbeing to get our vital nutrients, vitamins and minerals from a healthy, balanced diet. However, as our recent survey demonstrates, many of us are not meeting our recommended daily intake of five portions of fruit and vegetables a day.
‘Perhaps most surprising to me is the fact many of us are not eating enough fruit, especially since a large majority prefer fruit flavours over those of green vegetables.’
A recent survey* revealed strawberries to be the nation’s favourite fruit, with half of respondents claiming this berry as their top pick, closely followed by bananas and grapes. It seems figs are the nation’s least favourite fruit, with a quarter of the population turning their noses up at them, surprisingly closely followed by avocados and lychees.
Dr Max continues: ‘A balanced diet incorporating fruits and vegetables is a good way of consuming other important nutrients such as antioxidants. These are substances that protect our cells from oxidative stress, which can damage our cells and lead to a wide range of health conditions in the long term. Oxidative stress also plays a role in the ageing process.’
Having extensively researched dietary behaviours in the UK, Dr Max was inspired to investigate how innovations in food supplements might help by fitting more conveniently into our daily lives.
‘It was clear to me a supplement packed full of micronutrients typically found in fresh fruit was something consumers of all ages would be happy to introduce into their routine.
Dr Max Gowland PhD, Chief Scientific Officer at FutureYou Cambridge is passionate about how innovations in food supplements might help by fitting more conveniently into our daily lives
‘This led us to develop Super Fruits+, a sugar-free effervescent drink containing extracts of elderberry, cranberry, blueberry, ginger and rosehip, plus a patented black pepper extract to aid absorption. It’s packed with 21 vitamins and minerals, many of which are present in fresh fruit. The added bonus is it also encourages people to drink more water.’
Paola Salvair, 56, lives in Cambridge and works as a customer services manager, as well as giving inspiration to others in ‘seeking joy in the little things’ via her popular Instagram interiors account. Arriving from Rome nine years ago without speaking a word of English, Paola made the move to Cambridge as her daughter wanted to live there. Paola started taking Super Fruits+ in August.
Paola Salvair, 56, has been taking Super Fruits+ since August and feels less tired
‘The taste is very subtle, sweet berries and is a nice reddy orange colour and forms a foam on the top which I like. It’s very reassuring to know I have all those important nutrients every morning. It also means I have a large glass of water, which is good for my hydration, because I know I don’t drink enough.
‘Since I started taking Super Fruits+ I certainly feel less tired than I did before – I can binge watch all my favourite series late at night and still feel fresh in the morning, ready for a full day ahead.’
Roger Reeves, 43, from Hertfordshire is a busy high school teacher and dad. He enjoys staying fit and healthy with regular Brazilian jiu-jitsu and kickboxing sessions and has incorporated Super Fruits+ into his daily routine to keep his energy levels topped up.
‘My day starts pretty early (around 6am) and once I am at school I’m on my feet all day, often in back to back lessons. In the past I would be tempted to collapse on the sofa once my daughter is in bed, but I find exercising has brilliant benefits for my mind and body.
‘Taking Super Fruits+ every morning definitely helps me avoid that late afternoon slump and keeps me going well into the evening for training, even if I’ve had a stressful and tiring day. Having all the different nutrients in one go also gives me peace of mind, as I’m only too aware of all the bugs and germs that do the rounds at school.’
Roger Reeves, 43, has incorporated Super Fruits+ into his daily routine to keep his energy levels topped up
Super Fruits+ contains vitamins A, D and K, as well as selenium, all of which help support the normal function of the immune system. Vitamin C not only supports the immune system but, along with B vitamins, also contributes to the reduction of tiredness and fatigue.
Dr Max concludes: ‘According to the National Diet and Nutrition Survey, nearly 75% of us are failing to meet the minimum recommended intake of five portions of fruit and vegetables a day. That suggests millions of UK adults aren’t getting the nutrients they need.
‘For those of us who do buy fruit on a regular basis, it’s also worrying just how much of it ends up going to waste… potentially amounting to an astonishing 170 million portions a week.’
Adam Cleevely, CEO of FutureYou Cambridge explains; ‘We hope Super Fruits+ provides a simple and convenient way for people who find it hard to get enough fresh fruit and vegetables into their diet, to top up their essential nutrients.
‘This autumn we’re offering everyone the opportunity to try Super Fruits+ for free (simply pay £1.50 postage) and we hope to create more positive stories just like those of Paola and Roger.’
How to claim your FREE trial pack
To claim your free 14-day trial pack of Super Fruits+, visit futureyouhealth.com/sff83 and simply pay £1.50 postage when you sign up to a flexible monthly delivery service. Alternatively, please call us on freephone 0800 808 5740 quoting the code SFF83.
After your free 14 day trial pack, subsequent packs (containing 28 days’ supply) will cost £18.40 (inc postage) and will be delivered every 28 days.
If you don’t wish to continue after your trial, simply visit futureyouhealth.com to easily cancel your subscription or call us on freephone 0800 808 5740, without obligation.
Our Customer Care Team is available from 9.00am to 5.00pm, seven days a week.
Offer valid until 31st December2021. One use per customer. Offer cannot be combined with any other offers / discounts or used against existing subscriptions. Full terms and conditions available here futureyouhealth.com/sff83
*An online survey was conducted by Atomik Research among 2,000 adults aged 18+ in the UK. The research fieldwork took place on 27th August 2021 to the 31st August 2021. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to the MRS code.
Food supplements should not be used as a substitute for a varied and balanced diet or a healthy lifestyle. If you are pregnant, breastfeeding, taking any medication or are under medical supervision, please consult a doctor or pharmacist before taking supplements. If you suffer any adverse reactions whilst using a supplement, discontinue use and consult your doctor. Keep out of the reach of children.