Fitness Tracker Markets Report 2021-2028: Focus on Smartwatches, Smart Bands for Glucose Monitoring & Sports –

DUBLIN–(BUSINESS WIRE)–The “Fitness Tracker Market Size, Share & Trends Analysis Report by Type (Smartwatches, Smart Bands), by Application (Glucose Monitoring, Sports), by Distribution Channel (Online, Offline), and Segment Forecasts, 2021 – 2028” report has been added to’s offering.

The global fitness tracker market size is expected to reach USD 138.7 billion by 2028, registering a CAGR of 18.9%

Some of the factors contributing to the market growth are the rising awareness regarding health & fitness, growing adoption of smartphones, availability of the internet, and increasing consumer disposable incomes. Moreover, the rise in cases of sedentary lifestyle-related health problems and the growing prevalence of Cardiovascular Diseases (CVDs) and obesity are likely to boost the product demand.

For instance, in 2017, about 13% of the world’s adult population was obese and around 39% was overweight. The growing awareness regarding health, fitness, and wellness, specifically in the younger population with higher disposable incomes, will drive the market.

Furthermore, the Covid-19 pandemic has led to an increase in awareness regarding fitness & health resulting in a rise in the adoption of fitness trackers. In addition, the market players introduced some Covid-19-specific tracking indications to capture the growing market demand and the changing consumer requirement.

For instance, Fitbit Inc. launched Sense with a SpO2 levels monitor, ECG monitor, and stress management features to meet the growing demand. Wide distribution networks and retail tie-ups of the market players enable the availability of the latest products worldwide. In addition, the growing e-commerce sector and adoption of online channels further propel the growth of the market.

Fitness Tracker Market Report Highlights

  • The smartwatch segment dominated the market in 2020 as a result of high demand for these devices owing to their features and functions, such as health tracking and communication
  • On the other hand, the fitness band segment is expected to register the fastest CAGR over the forecast period due to the comparatively low cost of these devices and the availability of advanced products with features, such as stress and sleep monitoring
  • In 2020, the online distribution channel segment held the highest market share owing to the easier availability and accessibility
  • North America dominated the market in 2020 accounting for the maximum revenue share owing to constant product innovation by key manufacturers, wide usage of smartphones and the internet, and higher disposable income levels
  • Asia Pacific is expected to be the fastest-growing regional market over the forecast period owing to the rising product adoption, growing awareness regarding fitness & health, rising consumer disposable income, and growing penetration of e-commerce platforms

Key Topics Covered:

Chapter 1 Report Scope and Objectives

1.1 Market Segmentation & Scope

1.2 Regional Scope

1.3 Objectives

Chapter 2 Methodology

2.1 Research Methodology

2.2 Information Procurement

2.3 Information or Data Analysis

2.4 Market Formulation & Validation

2.5 Model Details

Chapter 3 Executive Summary

3.1 Market Outlook

3.2 Segment Outlook

3.2.1 Type

3.2.2 Application

3.2.3 Distribution Channel

3.2.4 Region

3.3 Competitive Insights

3.4 Fitness Tracker Market Outlook, 2020

Chapter 4 Market Variables, Trends & Scope

4.1 Market Lineage Outlook

4.1.1 Parent Market Outlook

4.1.2 Ancillary Market Outlook

4.2 Fitness Tracker Market Dynamics

4.2.1 Market Driver Analysis Increasing Awareness Related To Health & Fitness Rise In Lifestyle-Related Health Problems Technological Advancement & Adoption Rise In Disposable Income

4.2.2 Market Restraint Analysis High Cost Of The Devices Data Theft Risk

4.3 Fitness Tracker Market: Business Environment Analysis Tools

4.3.7 Pestel Analysis

4.4 Penetration & Growth Prospect Mapping

4.5 Impact of COVID-19 on Fitness Tracker Market

Chapter 5 Fitness Tracker Market: Type Analysis

5.1 Fitness Tracker Type Market Share Analysis, 2020 & 2028

5.2 Fitness Tracker Type Market: Segment Dashboard:

5.3 Market Size & Forecasts and Trend Analyses, 2016 to 2028 for the Type Segment

5.3.1 Smartwatches

5.3.2 Fitness Bands

5.3.3 Smart Clothing

Chapter 6 Fitness Tracker Market: Application Analysis

6.1 Fitness Tracker Application Market Share Analysis, 2020 & 2028

6.2 Fitness Tracker Application Market: Segment Dashboard

6.3 Market Size & Forecasts and Trend Analyses, 2016 to 2028 for the Application Segment

6.3.1 Heart Rate Tracking

6.3.2 Sleep Monitoring

6.3.3 Glucose Monitoring

6.3.4 Sports

6.3.5 Running

6.3.6 Cycling Tracking

Chapter 7 Fitness Tracker Market: Distribution Channel Analysis

7.1 Fitness Tracker Distribution Channel Market Share Analysis, 2020 & 2028

7.2 Fitness Tracker Distribution Channel Market: Segment Dashboard

7.3 Market Size & Forecasts and Trend Analyses, 2016 To 2028 For The Distribution Channel Segment

7.3.1 Online

7.3.2 Offline

Chapter 8 Fitness Tracker Market: Regional Analysis

8.1 Fitness Tracker Regional Market Share Analysis, 2020 & 2028

8.2 Regional Market Snapshot

Chapter 9 Competitive Analysis

9.1 Recent Developments & Impact Analysis, By Key Market Participants

9.2 Company Market Position Analysis

9.3 Company Profiles

  • Ambiotex Gmbh
  • Apple Inc.
  • Beienda
  • Fitbit Inc.
  • Garmin Ltd.
  • Hexoskin
  • Huawei Technologies
  • Nurvv
  • Shenzhen Do Intelligent Technology Co.
  • Oura Health Ltd.
  • Withings

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